Sunday, June 14, 2009

GenX vs Best Value

This meeting was confused because nobody know that want for your company. The GenX company produce or manufacture jeans for sale and supply to exclusives suppliers. There is an opportunity for selling the jeans to Best Value, this company is the supermarket leader. GenX do not want to sell and they find a theft in your company.

The final solution is:
  • grey marketers retourn the jeans to the GenX and they dont suit them.
  • GenX sell your jeans to Best Value with a promotion campaign with a 40% off (discount) for 6 months.
  • This promotion campaign is until 3 months.

In my point of view, I think so that 3 months for a promotion campaign is long time becuase this time is for an advertisement campaign. The solution of retourn jeans is unrealistic.

1 comment:

Lucy Guerrero said...

Congratulations for your effort!!!

good work during this semester